Showing posts with label 37signals. Show all posts
Showing posts with label 37signals. Show all posts

Thursday, June 07, 2007

The Best Technology?


On a recent trip to Toronto, I became aware of a major addition to the ROM (Royal Ontario Museum), pictured above. The unique style is the work of famed international architect Daniel Libeskind. He's also the architect of the proposed New World Trade Center.

Apart from the stunning Royal Ontario Museum architecture, what caught my attention was how the whole project was conceived. The new addition was created as the result of a 2002 contest. In a TV interview, Libeskind, divulged that his winning submission consisted of sketched images drawn on eleven cocktail napkins!

From personal experience I can tell you that you never know when inspiration will strike. I was on a trip to Belgium several years ago with four of my team members. After a long day of work, we visited the hotel bar, where we started brainstorming how we could become more effective in delivering IT services and projects. The session ended with a stack of scribbled-on drink coasters, filled with ideas.

The guys at 37signals , who write elegantly simple software, suggest that great software starts with brainstorming, followed by sketches - drawings, sketches, doodles to convert your ideas onto paper.
I spend most of my time in the technology world and it amazes me how often true inspiration begins with pencil and paper.

Tuesday, May 22, 2007

Getting Real

A friend invited me to the upcoming Wisconsin Entrepreneur's Conference held at the Hyatt in Milwaukee June 12 and 13th. One of the planned keynote speakers is Jason Fried of 37Signals.

Knowing nothing about Jason Fried or 37signals, I decided to hit their website for a quick "look see." About 90 minutes later, I was still there, finishing their online book, "Getting Real".

The book's subtitle is; "The smarter, faster, easier way to build a sucessful web application". It is pure gold.

It's the book I wish I had written.

Literally every single page, rang true. Whether you're an entrepreneur or a web application developer, a marketer or a CIO, you can takeaway a LOT from this book.

It's definately about "Less is More" in terms of web development. It's about agility. It's about focusing your attention on the things that matter. It's about executing a few things very well, instead of a lot of things poorly. It's about working within constraints. It's about not playing it safe. It's about David vs. Goliath and why David can have such a huge advantage.

It's about time everyone read this book.

Oh, and their web services look pretty cool, too!