The "Big 10" Economy

The Big 10 Network is the gift that keeps on giving - to local bars.

While the majority of Badger fans hate the fact that they can't see all their beloved Badgers football games on cable TV from the comfort of their own homes (because Time Warner and Big Ten Network couldn't reach an agreement on broadcasting rights), local establishments with satellite TV are enjoying a tremendous benefit.

Last Saturday, my wife and I journeyed to the Marcus' Majestic Theatres, because they were going to show the Badger's game in hi-def in their Palladium theatre. For the uninitiated, the Palladium theatre features a huge screen along with food and (alcoholic) beverage service within the theatre itself.

We were running late, and showed up about ten minutes before game time. Fans were streaming into the theatre. As we entered the lobby, we heard the staff telling people that they had sold out (tickets were free) - even after opening a second theatre. They did allow a few fans to sit/stand in the lobby to watch the game on the screens there (but without any sound).

Apparently fans began lining up outside the lobby doors at 9:30am (for an 11:00 am kickoff). The lobby doesn't even open until 10am!

Marcus Theatres must be jumping with joy. Their best promotion ever - thanks to the greed of the Big Ten Network.

On our journey home, it was pretty easy to tell which bars featured satellite TV. As we passed by several local haunts, their parking lots were jammed to capacity.

Maybe the Big Ten Network is a blessing in disguise - for the local economy.

Go Badgers! You'll be in my thoughts - if not on my TV.