Brilliant Simplicity
Today's post on Seth Godin's blog is a great example of why he's so popular. He's a master of suggesting "obvious" solutions to everyday marketing problems.
His true skill of course is in cutting to the chase - by looking to turn a problem into an advantage, or eliminating the problem altogether.
The rest of us take our business environment for granted. We look for ways to "tweak" solutions - to work around or control known "deficiencies", rather than eliminate them. We work in a world where "you can't do that" and "every restaurant has a few bad tables".
His brain works on an entirely different plane.
The answer of how to solve the problem of a bad table at a restaurant, is brilliant in its simplicity. (To discover the answer, follow the link).
His true skill of course is in cutting to the chase - by looking to turn a problem into an advantage, or eliminating the problem altogether.
The rest of us take our business environment for granted. We look for ways to "tweak" solutions - to work around or control known "deficiencies", rather than eliminate them. We work in a world where "you can't do that" and "every restaurant has a few bad tables".
His brain works on an entirely different plane.
The answer of how to solve the problem of a bad table at a restaurant, is brilliant in its simplicity. (To discover the answer, follow the link).
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