Saturday, April 14, 2007

Could NASCAR Fix Global Warming?

Probably not.

But North America's best attended and fastest growing sport could go a LONG way towards influencing consumers to move to bio-fuels.

After a quick read of http://www.jayski.com/teams/fuel-sponsor.htm, it would appear that NASCAR and their mega-sponsors are sorely lagging behind the rest of the world on environmental issues. Beginning in 2008, NASCAR will BEGIN to use unleaded fuel. C'mon guys, you have to be kidding!

And one word to the petroleum industry. Stop with the "field of daisy's" ads and get on the bandwagon. I don't want to hear how wonderful you guys are for the environment. I want to SEE it in action. The time for pretty "sunny" logos is past, BP. Images of waves crashing on the shore doesn't give Shell a free pass anymore.

Imagine the positive consumer influence NASCAR could have on the switch to bio-fuels if they ran their races on E-85. What about featuring an E-85 logo on the hood of your favorite NASCAR driver? How about Sunoco (NASCAR's official fuel sponsor) adverising "E85 - the fuel of NASCAR" on their pumps?

We'd all be breathing easier next year.

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