37Signals (unintended) Advice to the Candidates

The guys at 37Signals blogged today about self-promotion. Seth Godin adds his two cents here.

While the original sentiments were designed to describe ways to promote your product, service or company, it strikes me that during Political "silly season" with caucuses only weeks away, that all the candidates would be well served by reading their posts.

Adherence to their advice might explain why some (non-traditional?) candidates have such a loyal following and are able to raise unbelievable amounts of cash.