They Played Football Last Night

Friday mornings have now become a gentle reminder that the NFL played the previous night. In case you missed it (and statistically, you probably did), the Steelers beat the Rams.

In the greedfest that has become the NFL, the Thursday night games played since Thanksgiving are all presented on the NFL Network - a satellite only feed for subscribers.

Which means that 70% of the country couldn't watch even if they wanted to.

Now, I'm not a huge fan of either team, but had it been presented on any of the major networks, I would have watched last night.

And I bet hundreds of thousands of you would have done the same. Ironically, the writers strike have drained primetime of any watchable shows, with original programming exhausted several weeks ago.

So during a time where there is scarce viewing competition during prime time, when any NFL game would be welcomed, the games are played in relative obscurity.

For me, the only reminder that the NFL "lives" outside of the Sunday and Monday night schedule, are the sports headlines each Friday morning.

While I'm sure the owners are congratulating themselves over the additional revenue provided by the NFL Network, I think that they're earning a lump of coal in their Christmas stockings from many fans.

Enjoy the revenue while you can. You're developing a cadre of fans who are developing a "slow burn" over the decision.

And worse yet, like me, some are starting to ask "Who cares?".