Getting Real

A friend invited me to the upcoming Wisconsin Entrepreneur's Conference held at the Hyatt in Milwaukee June 12 and 13th. One of the planned keynote speakers is Jason Fried of 37Signals.

Knowing nothing about Jason Fried or 37signals, I decided to hit their website for a quick "look see." About 90 minutes later, I was still there, finishing their online book, "Getting Real".

The book's subtitle is; "The smarter, faster, easier way to build a sucessful web application". It is pure gold.

It's the book I wish I had written.

Literally every single page, rang true. Whether you're an entrepreneur or a web application developer, a marketer or a CIO, you can takeaway a LOT from this book.

It's definately about "Less is More" in terms of web development. It's about agility. It's about focusing your attention on the things that matter. It's about executing a few things very well, instead of a lot of things poorly. It's about working within constraints. It's about not playing it safe. It's about David vs. Goliath and why David can have such a huge advantage.

It's about time everyone read this book.

Oh, and their web services look pretty cool, too!