Pee Your Pants for the Brewers!????!

My son brought this website to my attention.

Pee Your Pants for the Brewers is designed to rally support for our hometown heroes, who haven't seen this much success since the 1982 season. While it's very premature to compare this team to the team from 25 years ago, early expectations and optimism seem to have some giddy fans ready to pee their pants.

In three days, the website has caused 420 fans to sign up.

Just in case you're not sure how to pee your pants, the site also offers suggestions. My favorite suggestion so far: "Closet Cardinals Fan: Injecting your penis with steroids so you can pee longer and farther than anyone else."

I have no idea how to react to this site. Shock and Awe?