What is Business 2.0 Doing?

This morning I came across a Gizmodo plug for their Senior Editor in a Business 2.0 contest entitled Who Matters Now? The online magazine is hosting a poll, asking readers to vote for those people who inspire, inform or infuriate.

What the hell does that mean?

Has the Paris Hilton phenomenon struck Business 2.0?  I would expect better of them than to run a contest strictly based upon noteriety.

When the founder of Digg gets in excess of 200 thousand votes and Nicholas Negroponte gets only a few thousand, I know we're headed down the wrong track.